Social Media Banner Sizes: Complete 2026 Guide
Social media platforms update their image specifications regularly, and using the wrong size means your banners get cropped, stretched, or displayed with ugly black bars. This guide contains every banner, cover photo, profile image, and post image size for every major platform — updated for 2026.
💡 Skip the Manual Work
BrandSnap automatically generates banners for every platform in the correct sizes from your URL. No need to remember dimensions — enter your URL and download perfectly sized assets for Twitter/X, LinkedIn, Facebook, YouTube, and more.
Quick Reference: Most Common Sizes
| Asset | Size (px) | Ratio |
|---|---|---|
| OG Image (universal) | 1200 × 630 | 1.91:1 |
| Twitter/X Banner | 1500 × 500 | 3:1 |
| LinkedIn Cover | 1584 × 396 | 4:1 |
| Facebook Cover | 820 × 312 | 2.63:1 |
| YouTube Banner | 2560 × 1440 | 16:9 |
| Instagram Story | 1080 × 1920 | 9:16 |
| Discord Server Banner | 960 × 540 | 16:9 |
Platform-by-Platform Breakdown
Twitter / X
YouTube
TikTok
Discord
Twitch
Tips for Perfect Social Media Banners
Mind the safe zone. Twitter banners and YouTube channel art have "safe zones" — the area guaranteed to be visible across all devices. Twitter's safe zone is roughly the center 1250×400 of the 1500×500 banner. YouTube's is the center 1546×423 of the 2560×1440 image. Keep important content (text, logos) within these zones.
Account for profile photo overlap. On Twitter and LinkedIn, your circular profile photo overlaps the bottom-left corner of your banner. Don't place text or important elements in that area.
Design for mobile first. Over 80% of social media usage happens on mobile devices. Your banner that looks stunning on a 27" monitor needs to also be legible on a 6" phone screen. Use large text and bold visuals.
Use consistent branding across platforms. Your Twitter, LinkedIn, and Facebook banners should feel like the same brand. Same colors, similar layout, consistent visual language. This is where BrandSnap saves hours — it generates all banners from the same brand analysis, ensuring consistency automatically.
Optimize file sizes. Large images take longer to load, especially on mobile. Aim for under 1MB for banners, under 300KB for OG images. Use JPEG for photos, PNG for graphics with text, WebP where supported.
Update seasonally. Fresh banners signal an active, maintained presence. Update them at least quarterly, or whenever you launch something new. With AI tools, regenerating takes seconds.
Don't Forget OG Images
While this guide focuses on social media banners, OG images (1200×630) are arguably even more important. They appear when anyone shares your link — on social media, in Slack, on Discord, in messaging apps, in email clients. A compelling OG image can increase your click-through rate by 2–3x.
Every page on your site should have a unique OG image. Check out our OG Image Best Practices guide for detailed recommendations, or see our ranking of the best OG image generators.
Auto-Generate Every Banner Size
BrandSnap creates perfectly-sized banners for every platform from your URL. No more remembering dimensions.